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Hi Grégoire,Only reason I asked it here as it's aligned to the exact programs that Edward refers to in this thread. But I hear you.
I mean, this would be great as it would enable use of Marketo functionality to solve this challenge, instead of only using the matching algo in Marketo which is a waste in a way. Also saves needing to purchase software for this separately.
Hi Edward,I have a(nother) question about your architecture framework When you import a bunch of hot leads from an event and want them to fast track to MQL, I imagine you have a program status on your event program that triggers a score that adds enough to qualify to MQL... Cool.My question is in re...
My company is definitely in need of persuing an ABM strategy. My quesiton is, is lead to account matching in Salesforce, needed for ABM in Marketo/Salesforce and how necessary?If you don't do it in SF, what are you missing out on?Other than Engagio and LeanData, what other solutions are in use for t...
Hi JD, thanks for taking the time to respond. That doesn't quite give me enough to go on though.How did you make a custom field on the sfdc oppty? As far as I am aware the "OpportunityContactsRole" interface is not customisable.The field you speak of would need to exist for each contact, and that is...
Hey JD,Any chance you can share the logic you used to populate that custom field.I lost my whole day today learning that the "Role" field in my marketo instance is not populated and I can't target specfically people against an oppty with X role.Anything you can share would be appreciated.Also, while...
Anyone have any good resources that would help us implement a robust B2B Multi touch attribution and lead source tracking program(s)?I mean I understand a lot about it, but implementation guides seem hard to come by. Any resources would be appreciated.Thanks in advance.Sean
We have the exact same issue and I currently do the same as you ended up doing, leaving the contacts under the account and flagging that account as "prospect re-engage" meaning we had an oppty, lost it and therefore will continue to nurture these contacts as if they were leads.
I am writing to the community on this architentual issue, hoping some one has some ideas that could help.First off, worth noting that we bring all contacts/leads into Marketo to run communications across our whole customer journey.When I designed our SF instance I decided to use Record Types to hand...
And I also would be interested to know where you are handling other lifecycle transitions. For example from SAL->UNQ, Recycled, MAL->SAL. In other words, detours in the lifecycle, where are those smart campaigns?