I have to make a decision about whether to migrate away from Marketo to Hubspot in the next week or two.
I've invested a lot into Marketo over the last 9 years. I have been a VAR for Marketo, and as such implemented and supported it with countless companies. I've always believed that it was the best option out there. I've put my neck on the line many times by recommending Marketo over its competitors. I know it like the back of my hand.
However, in my current role as Head of Marketing for a seed funded start-up, there has been a lot of pressure from investors to migrate to Hubspot, which is perceived to be easier to learn/support and less expensive (at least in the first few years while you qualify for their funded start-up discount).
This has pushed me to take a look in the mirror to ask if I'm holding on to a dying pony.
The product really hasn't had any meaningful improvements in a long time. Some popular feature requests have been ignored for over a decade.
The system is really quirky and is certainly much harder to learn than Hubspot. Beyond that there are features of the product that we try to use that just don't seem to be supported at all (Chrome Gmail Extension, Marketing Calendar, Event iOS App, to name a few).
And to top it all off, when we report bugs to Marketo Support, it can take days for a response, and usually answered by an offshore, non-English speaker, who is much less knowledgable about the product than I am.
So I'm coming to my fellow Marketo professionals to ask, is it time to shoot the pony? Or is the grass on the other side of the fence just as dead as Marketo?
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