Jasmine_Foruzan
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01-28-2020
02:05 AM
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04-18-2017
05:51 PM
1 Like
Hi there, We're looking for a Marketo all star to support our team for around 5-10 hours a week with physical event/webinar/email builds, sends, and QAs. We are looking for additional help particularly in May as this will be a busy month for us. We need someone who knows the Marketing Activities area well and has an eagle eye during QA. We are based in San Francisco, however you can be remote in the US as well. As we are a security company, if you are chosen for the job you will be asked to take a background check prior to starting. Email Jasmine at jasmine.foruzani@okta.com if you are interested.
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09-20-2016
03:18 PM
Hi there, Does anyone have experience dealing with secondary email addresses? For example, we recently held a conference where the registration process was run through an outside vendor. Some of the individuals registered with an email address that was different from what existed in Marketo. Thus, when it came time to send out email communications for the event via Marketo we ran into the issue of not being able to see that particular email address for event correspondence. We contacted Marketo Support and they mentioned you can add a custom field for secondary email addresses, but Marketo still chooses the primary email address when sending emails so that doesn't fully solve our issue. What's the best way to go about something like this? Do you just upload the new email addresses into Marketo and create duplicates? Thanks!
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06-20-2016
02:04 PM
Thanks Dory! We're currently exploring using programs in our nurture streams —I wasn't sure if there was a different option, but it sounds like the best way to go for implementing exclusions. By the way, in regards to the traditional nurture set up with emails, do you know if a lead will receive the same email again in a nurture stream if they already received the email (with same email id) in a separate email blast, prior to becoming a member of the engagement program? I'm assuming this works in the reverse, but wasn't about this particular scenario?
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06-20-2016
01:51 PM
Hi Josh, What if the lead received the same email in a separate email blast, prior to becoming a member of the engagement program? Would they still receive the email within the nurture? Or, alternatively, if they're already a member of the nurture program and the same email is sent via an email blast, they won't receive it correct?
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06-20-2016
10:25 AM
If you're unable to contain the email to one asset, what would be the best way to ensure individuals don't receive the same email again later on in a different stream, whether it be variation A, B, C, etc? Since the email IDs would be different for the separate versions, would you have to structure the streams differently?
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02-25-2016
09:35 AM
Thank you Allison Sparrow that was helpful! Have you heard of anyone using a "remove from flow" step in the program's send email smart campaign to remove anyone who has received the email in the past from the smart campaign flow? I tested this with a nurture stream and it seemed to work where I did not receive the 1st email (which I had already received in a prior blast), but I received the emails in the subsequent programs within the stream. Any thoughts on if this is actually effective? Thanks!
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02-23-2016
06:14 PM
3 Likes
Hi, Kelley Sandoval and I are considering converting all the emails in our nurture streams to nested programs housing smart campaigns. One of the reasons we're considering this is to improve our A/B test reporting, as we found that using the traditional Champion/Challenger test for our nurture emails resulted in the following issue: When we ran separate one-off email blasts that referenced these nurture emails, our A/B test results for those nurture emails were inflated on one side (since the email was referenced in the blast, but only one version of the email actually ran since Champion/Challenger does not work for batch campaigns, making it appear as though that version got more opens and clicks). We found a workaround by creating 2 separate reports that look at each test version, excluding the email blast campaign, but this is not scalable. Keeping that in mind, what is the best way to set up programs within nurture streams to ensure that our A/B testing reporting is efficient and we are also excluding anyone who has already received the email via one of our blasts (which are separate batch campaigns). At first, we considered putting a "was sent email" exclusion in the program smart list, but Marketo documentation states the following: "If the engagement program calls a smart campaign within a program, people who don't meet the smart list criteria won't receive the email. They also won't move on to the next program in the current cast or in subsequent casts. Essentially they'll be stuck in an infinite loop, where they never qualify. You may want to use choices on flow steps to filter people out instead of adding these criteria to smart lists when you nest programs inside of an engagement program." We want to ensure that individuals who later become members of our nurture programs do not receive the same email they received in a prior blast outside the nurture. At the same time, we also want to make sure they are able to progress to subsequent programs within the nurture stream. Any ideas on how to best do this?
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02-19-2016
10:28 AM
Justin Norris Yeah, I tried using smart lists with the test variant constraints but that didn't work. And true, this is something we have been considering, but of course there are pros and cons to setting up programs vs. individual emails. Definitely something to continue thinking about though, so we can get better testing results. Thank you for all your help!
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02-17-2016
12:43 PM
Thanks Justin Norris - Yes, although the issue we're having is that the one version of the email is generating opens/clicks, which is also inflating the open/click rates because the other test version isn't sent. We're aware the functionality only works for triggers and engagement programs, but we reference our nurture emails (which have the tests built in them) in the blasts so that we can later ensure that if individuals who received the blasts later enter our nurture stream, they will not receive that email again. Basically, the data on the Champion/Challenger sends within the "View Test Summary," is also including our email blast opens and clicks. Do you know of a way to separate the reporting out for the open/click rates if we're not using separate local emails for our blasts?
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02-16-2016
02:31 PM
Hi, We're having some issues with the A/B test reporting for our nurture emails. We've set up A/B tests for many of our nurture emails, ranging from subject line to whole email testing. We've also ran several email blasts that reference these same emails. However, when those blasts run they don't actually run the test since they're batch campaigns. Now our A/B test results for those nurture emails are inflated on one side (since the email was referenced in the blasts, but only one version of the email actually ran, so it looks as though that version got more opens and clicks). I tried creating a separate email performance report to separate out the test results of the nurture program from our email blasts, but couldn't find a way. Has anyone else had similar issues or know how to set up a report that provides A/B test results just within the nurture? Moving forward do we need to create new local emails to reference in our blasts? Thanks, Jasmine
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- Tags:
- ab testing
- ab tests
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02-04-2016
04:24 PM
We are looking for a Marketo all star to help our team for 5-10 hours a week with physical event, webinar and email builds, sends, and QAs. We are looking for additional help in March as part of our team is out traveling. We need someone who knows the Marketing Activities area well and has an eagle eye when it comes to QA. We are based in San Francisco, however you can be remote in the US as well. As we are a security company, if you are chosen for the job you will be asked to take a background check prior to starting. Email Kelley at kelley.sandoval@okta.com if you are interested.
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Public Statistics
| Date Registered | 01-05-2016 01:20 PM |
| Date Last Visited | 01-28-2020 02:05 AM |
| Total Messages Posted | 12 |
| Likes Received | 4 |
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