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+1 I Agree that embedding a GIF in the email with a nice "play" graphic is a great approach - has worked very well for us! Just make sure to manage your GIF file size. In one instance, I used Photoshop to manually drop unnecessary frames from the image and adjust the frame rate so that it would stil...
Thanks for the insight, this is very useful for our research/planning! Just a note - the first link is malformed and won't open - http://http//docs.marketo.com/display/public/DOCS/Vibes+SMS+Messages