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This question is for anyone who has used both Design Informant as part of the Deliverability Power Pack and Litmus -- How does Design Informant compare to Litmus's design testing? Would it be able to fully replace or would we still need to use Litmus to check mobile design, etc.?We do have Litmus's ...
Hi Melissa,We met with a Marketo deliverability expert yesterday and got some more insight. While overall our delivery rates are great, there are so specific problem domains in which our delivery rates were very poor. We're taking some measures to exclude those domains from our mailings. Marketo's t...
Hi Robb,Our deliverability rates are good, generally no less than 97%. Non-nurture emails have taken a hit, but not nearly as dramatic as our trial nurture. Anecdotally, I sent some sample emails to my test account, simply to QA the email itself, and all three went to my junk. Today, a colleague sig...
In November 2016, we launched a new trial nurture and we've had really great engagement with it up until about 3 weeks ago, when our open rates dropped by nearly half. We haven't made any changes to the email content or to how the emails are being sent, the cadence and frequency. I've submitted the ...
After some testing -- when using a program within the engagement program, if a lead has reached its communication limit, the lead will not be sent the email, and on the next cast, that email will be skipped and the lead will get the next piece of content. Which is a bummer for me
Thanks, Dan. I tried finding the answer in other threads, but came up fruitless as well. Your explanation is very helpful and gives me a better understanding of how programs work nestled in EPs. I'll test it out to see what happens!Since you have lots of experience with programs in EPs, I'd love to ...
I love that engagement programs respect communication limits. When using just an email, it is pretty clear that if the communication limit is met, that email will be sent at the next cast (assuming communication limit is not maxed at that point).What I'm not clear on is what happens when someone who...
Thanks for quick response.Jessica
Hi all,Quick question: When you disable tracking for an email link, does Marketo still count the number of times that link is clicked for reporting purposes (like in the email performance report)? Or does it not count that at all?I was hoping that disabling tracking for an email link would still co...
Hey Axel,If your 8 min wait step is an advanced wait step (i.e. must end Mon-Fri and/or at specific time), then you are probably experiencing the same bug as I am. Good luck in getting it resolved!