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In addition to Greg's points, I would add a note of caution when considering using a separate product table and a junction object (i.e., many-to-many structure). Velocity cannot access the data on the custom object that is not directly connected to the person, and so you won't be able to pull from t...
Sean KennedyIt's an interesting question. There are five main approaches here that I am aware of. I've worked with them all with various clients, and they each have their pros and cons.1) Separate Programs for Offers and Channels In this case you create a distinct program for every marketing initia...
Hey Phillip Wild Many-to-many custom objects in Marketo are elegant in theory but of limited use in practice, because the second level CO is not accessible via velocity (the official docs are quite misleading on this point). You are probably better creating a flat object (either in SFDC or Marketo) ...
Sanford WhitemanThinking about storing cookie consent in DB some more, it would seem you need to post this to Marketo as soon as it's set via banner/pref centre or upon form submit for an unassociated lead once they become known. Simple enough if using a custom banner and I assume achievable if usi...
Sanford WhitemanIt's a little more complex than that, becauseif you're using a "trust center" the implication is you'll honor their preference whenever you know who they are; however, if you don't persist (save) the trust center data into their lead record, then they'll have to re-opt-in on any new...
The official Velocity documentation provides the basics (this is likely what you've found already): Apache Velocity Engine - User GuideThere's nothing simpler out there that I've seen.The only person publishing anything about Velocity that I know of is Mr. Sanford Whiteman - but his stuff is mainly...
I'm interested.
Alexis Shamsi HughesInitiative did not go forward so I never finalized a selection. However, Oceanos seemed promising.
Notes I have from Summit say: "city state zip country, then fallback on inferred data" May have changed since then. Frank Passantino?
Todd BelebczukWhy not just a filter on all your entry smart campaigns triggered by the form fill out that says "Member of Engagement Program: False, Is Any" The first time they pass through one of these campaigns they won't be members of any engagement program and it will work. The next similar cam...