Justin_Norris1

Stephen Schimmel​I think you've asked a really great question. At a high level, Program success determines whether the program will get credit in Marketo's calculation of multi-touch attribution (in RCE) and also affects some ROI metrics in standard reporting. So how should we decide what "success" ...

Marilyn Li​, if you're looking to capture multiple potential reasons for unsubscribing, you could also do this with a single multi-select form field.

Paul Martens​Count me in!

Hi Tom Riley​, Marketo has a feature called Snippets that is basically what you are looking for. They are re-usable content blocks that can appear in assets like emails and landing pages. They can even be made dynamic to show different content to different segments. Segmentation and Snippets - Marke...

Laura Kimball​My understanding is that anyone who gets that email, a random 10% will get the challenger and the rest will get the champion. But the audience itself is defined by the smart list of the flow that sends the email.

Rich Miller​It's possible dates are tripping things up here, e.g, if your smart list shows leads who have clicked free trial all time but then your report is date constrained. Also check if you have any filters in the "smart list" section of the report setup, which would filter globally across the r...

Tori Vazquez​, Megan Tilton​, Are you using an engagement program? If so you can just create a smart campaign targeting the leads you are interested in (owner =x, member of stream =y, or whatever), and run a flow step to pause them in the stream you are interested in pausing: Pause Leads in an Engag...

+1 to Sanford Whiteman​ -- I keep all assets local except for re-used forms. Just imagine deploying 25 webinars and then getting a request to add an extra field to the form . Any benefits of having the form local can be achieved in other ways.

Chris Willis​ I had a similar use case in the past and investigated Account Team roles but decided against it do to the limited ability to integrate that functionality into Marketo workflows. Even within Salesforce, it seemed pretty limiting in terms of what you could do as I recall. Since our accou...

Jeff Shearer​At the last company where I did a CASL implementation, we relied on implied opt-in gained as a result of the lead creating a free account in the app. Our interpretation was that this was a form of implied consent that gave us two years to market to that lead under the "business card" ru...