Stephen SchimmelI think you've asked a really great question. At a high level, Program success determines whether the program will get credit in Marketo's calculation of multi-tou...
Hi Tom Riley, Marketo has a feature called Snippets that is basically what you are looking for. They are re-usable content blocks that can appear in assets like emails and landing...
Laura KimballMy understanding is that anyone who gets that email, a random 10% will get the challenger and the rest will get the champion. But the audience itself is defined by th...
Rich MillerIt's possible dates are tripping things up here, e.g, if your smart list shows leads who have clicked free trial all time but then your report is date constrained. Also...
Tori Vazquez, Megan Tilton, Are you using an engagement program? If so you can just create a smart campaign targeting the leads you are interested in (owner =x, member of stream ...
+1 to Sanford Whiteman -- I keep all assets local except for re-used forms. Just imagine deploying 25 webinars and then getting a request to add an extra field to the form . Any b...
Chris Willis I had a similar use case in the past and investigated Account Team roles but decided against it do to the limited ability to integrate that functionality into Marketo...
Jeff ShearerAt the last company where I did a CASL implementation, we relied on implied opt-in gained as a result of the lead creating a free account in the app. Our interpretatio...