Anita_Baker

GlobalLogic is seeking a creative, forward-thinking, and organized Digital Marketing Manager to join our growing team. You will have a solid understanding of how demand generation activities and funnel metrics enable us to meet our business objectives in key enterprise segments. Responsibilities include: Development and implementation of high impact, multi-channel ABM/DG programs in order to meet qualified lead-gen targets Marketing Systems Liaison:   Manages the technical structure and programming of ABM/DG programs Program Scoring:  Creates program scoring strategy with Sales Enablement Team. Success Metrics:  Forecast success metrics for ABM/DG programs Lead Routing: Ensures lead management is in place to receive leads. Database Interface:  Manages the database interface of the marketing platform. Reporting:  Manages all the marketing reporting from the marketing automation platform (i.e. lead management). Web Data:  Manages web data with web services team into marketing automation platform. Create and document new tools and processes used to improve data quality and digital program execution Work with the writer to obtain promotional email and landing page copy for online campaigns. Key individual contributor supporting corporate strategic objectives as well as being “hands-on” member of the team. What we value Hands-on experience building lists, emails, integrated forms and campaigns using Marketo. Experience creating ABM/DG programs, managing leads, contacts and creating reports Experience managing an execution calendar and project managing programs from the design of the build to the implementation, including  generation of analytics on results Strong interpersonal skills: the ability to influence others and drive cross-functional teams Must be agile with the ability to adapt quickly and work on tight deadlines Experience marketing B to B software solutions/services Great attention to detail required on lead cleanup, Marketo setup, copy and analytics Familiarity with marketing automation systems and AB/demand generation processes Familiarity with webinar platforms Event Marketing experience Strong written and verbal communication skills Positive attitude and good team player Bachelor’s degree in Marketing/Business or equivalent experience If you or someone you know would be interested in this role please email anita.baker@globallogic.com ... View more