Digital Marketing Manager _ San Jose, California

Anita_Baker
Level 1

Digital Marketing Manager _ San Jose, California

GlobalLogic is seeking a creative, forward-thinking, and organized Digital Marketing Manager to join our growing team. You will have a solid understanding of how demand generation activities and funnel metrics enable us to meet our business objectives in key enterprise segments.

Responsibilities include:

  • Development and implementation of high impact, multi-channel ABM/DG programs in order to meet qualified lead-gen targets
  • Marketing Systems Liaison:   Manages the technical structure and programming of ABM/DG programs
  • Program Scoring:  Creates program scoring strategy with Sales Enablement Team.
  • Success Metrics:  Forecast success metrics for ABM/DG programs
  • Lead Routing: Ensures lead management is in place to receive leads.
  • Database Interface:  Manages the database interface of the marketing platform.
  • Reporting:  Manages all the marketing reporting from the marketing automation platform (i.e. lead management).
  • Web Data:  Manages web data with web services team into marketing automation platform.
  • Create and document new tools and processes used to improve data quality and digital program execution
  • Work with the writer to obtain promotional email and landing page copy for online campaigns.
  • Key individual contributor supporting corporate strategic objectives as well as being “hands-on” member of the team.

What we value

  • Hands-on experience building lists, emails, integrated forms and campaigns using Marketo.
  • Experience creating ABM/DG programs, managing leads, contacts and creating reports
  • Experience managing an execution calendar and project managing programs from the design of the build to the implementation, including  generation of analytics on results
  • Strong interpersonal skills: the ability to influence others and drive cross-functional teams
  • Must be agile with the ability to adapt quickly and work on tight deadlines
  • Experience marketing B to B software solutions/services
  • Great attention to detail required on lead cleanup, Marketo setup, copy and analytics
  • Familiarity with marketing automation systems and AB/demand generation processes
  • Familiarity with webinar platforms
  • Event Marketing experience
  • Strong written and verbal communication skills
  • Positive attitude and good team player
  • Bachelor’s degree in Marketing/Business or equivalent experience

If you or someone you know would be interested in this role please email anita.baker@globallogic.com