Marketo for my current company is only a little more expensive than Pardot was at my previous company (same database limit). Our Marketo cost includes Web Personalization and Pardot does not have this. We recently migrated from Eloqua to Marketo, because it seems that Oracle is abandoning this product. I speculate that Oracle purchased Eloqua so they could buy their customer base and compete against Salesforce for CRM. The Eloqua UI and usability pales against Marketo and so do the features, in my opinion. We have been an Eloqua customer for years and our subscription was extremely inexpensive. Yet, we made the decision to migrate to Marketo. One of the deal breakers was Eloqua's inability to trigger an alert when a known visitor loads a "High Value" web page. Eloqua tech support confirmed with engineering that this feature used to work, is now broken and they don't plan to fix it. I feel like there isn't anything we can't do with Marketo and Eloqua was limiting us. Pardot is OK if you've never used MA before. However, it is roughly the same cost, in my experience, so why not choose the best of breed?
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