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Solved my own confusion.List-Unsubscribe is NOT added to operational emails. Most 'unsubscribes' associated there are spam complaints, although there were a number with no details in the unsubscribe action in the activity report, despite it being clearly associated with that specific email, so that'...
I just want to verify. Does Marketo add the list-unsubscribe link in the header on operational emails as well? It seems sometimes it's visible in the code on the recipient side and sometimes it is not. But I have a small number of unsubscribes popping up on operational emails that did not contain an...
Sanford Whiteman any thoughts on using hidden links to identify bots, and then ignoring all clicks from that lead? You'll never catch them all, and it will deflate your numbers, but at least (hopefully) they'll be more accurate of the remaining people?