Solved my own confusion. List-Unsubscribe is NOT added to operational emails. Most 'unsubscribes' associated there are spam complaints, although there were a number with no details in the unsubscribe action in the activity report, despite it being clearly associated with that specific email, so that's a bit of a mystery. Simple mistake, cloning an operational email does not carry the operational status unless you manually check the box ... View more

Sanford Whiteman​ any thoughts on using hidden links to identify bots, and then ignoring all clicks from that lead? You'll never catch them all, and it will deflate your numbers, but at least (hopefully) they'll be more accurate of the remaining people? ... View more