Anna_Bruning1

Hi Malik,You can send a lead back to a previous stream. You'll just have to use an outside traffic cop (program) to pull the lead out of one stream and move it back to an earlier one. It's more of a old school way to work with the engagement streams. You can't use the imbedded transition rules to se...

Hi Jim,The difficulty with updating program statuses, is they are one directional. Marketo only allows leads to progress in one direction in a program, so they don't by accident get bumped back to invited and mess up your program stats. We've actually used segments to track the last activity of our ...

Hi Mike,Do you have hidden parameters set within the form you're testing? Those could override your custom URL parameters.

My understanding is if you don't clone the email into the individual streams but just pull it in from one master program, Marketo does know that someone received that email and will skip them. This doesn't address the issue where you include an invite to an event and want to exclude registrants or y...

Also note, if you haven't used Request Campaign before that the trigger needs to be in the smart list of the smart campaign you're using in order for you to request the campaign.

Hi Jeff,I would definitely use the Request Campaign trigger for a situation like this. You can create s smart campaign to do it or actually just create a smart list, select the leads you want and do a one step change by selecting "Lead Actions" > "Special" > "Request Campaign."To deal with the issue...

Christina Reynolds​, are you talking about email (mailbox) programs? I know you can't use random samples in the smart lists for those programs, but I have used random samples in flow steps of regular programs to send emails so I can confirm that it works.

You can also use A/B tests with the email (mailbox) programs, which gives you a wide assortment of testing options. You can test up to 10 different subject lines, different emails and sender details. You can enable Marketo to automatically choose a winner or notify you with the results from a test s...

The post that Guy set up makes sense, but just to throw one more option out there (in case this is easier), I'd recommend setting it up this way:Step 1: If random sample is 2%, send emailStep 2: waitStep 3: Option 1: If delivered email is (email from first send), do nothing Option 2: I...