Carl your process is interesting and I like it... I'm in a unique position where I can rewrite the process so ignoring how we do things today, I'm researching ideals and trying to map my process back to the Lifecycle stages. Curious how you map your process back to MQL, SAL and SQL? I'm curious about whether I could have an SAL be a 0 stage opportunity and an SQL be a stage 1 opportunity if I were to use a process similar to yours above. I didn't really want to do SAL on lead to contact converstion for two reasons -- Marketo doesn't seem to support that trigger wtih Microsoft Dyanmics CRM and I think our sales team thinks of 0 stage opportunities as leads. Any thoughts about if it's possible to map the lifecycle status SAL to a new opportunity and save SQL for a later stage opporunity? Or do you or anyone else think it's best to stick to SAL being pre-opportunity with active/working/contacting status fields (since conversion isn't an option). Thanks!
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