One other thing to consider is that a Total Score which is the sum of the Behavior and Demographic scores can be misleading. You can have leads that have low Demographic scores, bu...
Emily Dick good luck on your first consulting engagement. I occasionally consult and this would be a great new resource area. The name 'Consultants' group is a little bland, but it...
Ed Masson noted in his reply above that a Category 2 Hard Bounce results in the Email Invalid field value being set to 'true'. He also has that in his recent Making sense of Market...
When you do your initial integration of Marketo with SFDC, all SFDC leads will be synced to Marketo regardless of their campaign membership. Also any new leads created in SFDC will...
Integrating StrikeIron's Mobile ID API Into MarketoStep by Step Instructions .This document explains one use case of the StrikeIron Mobile ID integration. There are four steps to s...
Jackson, one other thing to consider if you are including multiple emails in your smart list and Email Performance reports - the total in the Email Performance reports is the numbe...
Sanford, this is a great idea! I created the and Add the ability to perform data lookups. Ideas to make it easy to do lookups of existing records in Marketo, and both Ideas have t...
The only way to achieve this is to set up a smart campaign that will send you an alert when you reach your registration goal and then you manually change the registration LP.
We have a smart campaign that changes the Unsubscribed field value from 'true' to 'false' if a lead submits a new form (i.e opt-in). This will override the durable unsubscribe if a...