Elliott_Lowe1

Marketo's open and click activity records that are logged to the lead record do not show the specific email client, but they do show the User Agent (e.g. type of browser), whether it is a mobile device or not, Platform (e.g. iOS, Win7) and Device (e.g. iPhone, PC).

Where are you seeing the field displaying numbers instead of a picklist - in SFDC, in Marketo lead record, in Marketo field filter in a smart list, in a Marketo form?

I'd like to learn more about this multiply transform.You have the ability to increase the score threshold that results in someone being assigned an 'A' or '1' behavioral / demographic rating. We try to set the score thresholds so that they result in a relatively even distribution across the 16 lead...

I don't think we need anything clever. Consultants group will do.

One other thing to consider is that a Total Score which is the sum of the Behavior and Demographic scores can be misleading. You can have leads that have low Demographic scores, but high Behavior scores that are tire kickers that download a lot of resources, and their Total Score is above other mor...

Emily Dick good luck on your first consulting engagement. I occasionally consult and this would be a great new resource area. The name 'Consultants' group is a little bland, but it is descriptive. I believe that Scott and Liz are currently investigating unique ways to allow consultants to have a s...

Ed Masson noted in his reply above that a Category 2 Hard Bounce results in the Email Invalid field value being set to 'true'. He also has that in his recent Making sense of Marketo email bounce categories blog post. Also, in the replies to the Monitoring Email Deliverability: Bounces - Part I Mar...

When you do your initial integration of Marketo with SFDC, all SFDC leads will be synced to Marketo regardless of their campaign membership. Also any new leads created in SFDC will be synced to Marketo regardless of their campaign membership. You can sync all new leads created in Marketo to SFDC in...