Keep in mind that an email can have both an Email Delivered and an Email Bounced activity, so excluding only on the basis of Email Delivered, can result in incorrect results. You c...
We have been having category 1 hard bounces with 9 of the 11 AT&T email domains as well for some weeks. No problems with att.net and bellsouth.net for some reason. Marketo has subm...
My experience with the User Agent containing anything particularly useful has been inconsistent. For example, I always read my emails with Outlook on my PC and have gotten the foll...
Marketo's open and click activity records that are logged to the lead record do not show the specific email client, but they do show the User Agent (e.g. type of browser), whether ...
Where are you seeing the field displaying numbers instead of a picklist - in SFDC, in Marketo lead record, in Marketo field filter in a smart list, in a Marketo form?
I'd like to learn more about this multiply transform.You have the ability to increase the score threshold that results in someone being assigned an 'A' or '1' behavioral / demograp...
Occasionally the Salesforce Sync Error emails from Marketo Notifications have a link at the bottom that takes you to a static list whose name is the same as the error detail in the...
One other thing to consider is that a Total Score which is the sum of the Behavior and Demographic scores can be misleading. You can have leads that have low Demographic scores, bu...