Theresa_McCombs

Hi there-Can anyone tell me what the difference is between the Revenue Cycle Model and the Lead Lifecycle? Do they integrate together? I understand the RCM function - however, I was also recently introduced to the Lead Lifecycle and was unsure what is the purpose of having both. Thank you!

Hi there! I'm looking for some insight and best practices on the best strategies for nurture campaigns. Currently, we have been running a few test campaigns with the following cadence:8-12 emails/phone call touch points in a 22-day time frame (breakdown below):3 Emails1 SDR Phone Call Follow Up3 Ema...