Hi there- Can anyone tell me what the difference is between the Revenue Cycle Model and the Lead Lifecycle? Do they integrate together? I understand the RCM function - however, I was also recently introduced to the Lead Lifecycle and was unsure what is the purpose of having both. Thank you! ... View more

Hi there! I'm looking for some insight and best practices on the best strategies for nurture campaigns. Currently, we have been running a few test campaigns with the following cadence: 8-12 emails/phone call touch points in a 22-day time frame (breakdown below): 3 Emails 1 SDR Phone Call Follow Up 3 Emails 1 SDR Phone Call Follow Up 3 Emails 1 SDR Phone Call Follow Up After the 22 day "burst" we send with drip emails once a week or once every 2 weeks without any phone call follow up to those that did not respond or move to a first one-on-one meeting. What have you all found is a best practice regarding the leads that don't result in a first meeting? Do we need to stop the drip at some point and give them a rest entirely? Otherwise, we could say the drip campaign could go on forever. If we should give those leads “rest” at some point, how long do you recommend we wait to reengage with them? I also assume we would start them down and entirely new nurture stream based on content they did have some interest in or engaged with previously.   Thanks so much for your help! ... View more