Justin_Cook

Hey Sanford,   So from what I've seen here & this article: https://chrisgoddard.blog/2018/02/03/how-to-track-marketo-forms-in-google-analytics-using-google-tag-manager/  I've implemented this:   "HTML Marketo Form Listener" <script> (function(document, window, undefined){ var dataLayer = window.dataLayer; try { if(window.MktoForms2){ window.MktoForms2.whenReady(function(form){ var form_id = form.getId(); var $form = form.getFormElem(); dataLayer.push({ 'event': 'marketo.loaded', 'marketo.form_id': form_id }); form.onSubmit(function(){ dataLayer.push({ 'event': 'marketo.submit', 'marketo.form_id': form_id, }); }); form.onSuccess(function(values, followUpUrl){ dataLayer.push({ 'event': 'marketo.success', 'marketo.form_id': form_id, 'marketo.form_values': values, 'eventCallback': function() { dataLayer.push({ 'marketo.follow_up_url': followUpUrl }) } }); if({{Debug Mode}}){ console.log(values); return false; } else { return true; } }); }); } } catch(err) { if({{Debug Mode}}){ console.log(err); } } })(document, window); </script>   "Leads RX Conversion" <script type="text/javascript"> var _lrx_profile = { "firstName":"{{First Name}}", "lastName":"{{Last Name}}", "email":"{{Email}}", "phone":"{{Phone}}", "company":"{{Company}}", "country":"{{Country}}" }; _lrx_sendEvent('conversion',11522,null,JSON.stringify(_lrx_profile)); </script>   The HTML form listener is working as intended: I'm able to see the form events (ie form load, form submit, form success) and the form values are in the dataLayer after a successful submission. However, I'm having trouble with the 2nd script (Leads RX Conversion) capturing and sending the form values to our lead tracking platform. I'm able to see about 60-70% of the leads that submit a form in our Leads RX dashboard. Everything is implemented via Google Tag Manager. The LeadsRX script trigger fires on the success event. Do you see anything wrong here that would cause this issue? Did I do something wrong with the eventCallback? Any insight helps, thank you. ... View more

We would like to set a cookie (or access the Google Analytics cookie) that stores the UTM information of the user that visits our web pages (which the Google Analytics cookie already does but I'm not sure how to tap into that information) and then be able to add that information into Marketo. We already have the hidden fields for UTMs setup on our forms but our site doesn't set a cookie to store the UTM information at the moment. We define Source, Medium, Campaign, & Content in our UTMs, expire in 1 year. The hope is to get the First Touch & Last Touch sources (at least into Salesforce) before the lead is created.  ... View more