Chiara_Riga

Hi Marketo Community,@shannonmacq and I presented at the February 2025 Marketo User Group on one of our favorite topics: email operations. From improving deliverability to surfacing meaningful metrics, Shannon created this blog to give a high-level summary of the strategies and best practices we cov...

AppFolio has seen immense success when using product usage data to onboard and nurture our customers. Using engagement programs and the template provided here for how to structure a product data-driven nurture, written by my incredibly talented colleague @shannonmacq, (LinkedIn) you'll be well on yo...

Smart Campaigns are the backbone of the Adobe Marketo Engage platform - they are how you customize your instance, and a deep knowledge of Smart Campaign functionality is what separates the Adobe Marketo Engage power users from casual users. But how do you get started with Smart Campaigns? In this bl...

Smart Lists are a key functionality within Adobe Marketo Engage, and a strong knowledge of how Smart Lists work is key to being able to take your Adobe Marketo Engage usage to the next level. Smart Lists allow you to create combinations of filters in order to find lists of people within your databas...

As someone who spends about 90% of my workday in Marketo Engage, Adobe Summit is one of my favorite weeks of the year. Not only do we get to see all of the new features and enhancements coming to the Marketo Engage platform, we also get to learn from some of the best Marketo experts around. While it...