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My favorite advise is #1, Take calculated risk. That's what moves us forward. Thanks!
Nice concise format. Attribution models are always a great topic.
I really like the start small approach as it really enables you to do high quality work. Often, less is more.
Documenting everything is an evergreen best practice indeed! I find it particularly useful to write it down to an internal guide, as well as storing these notes in the description fields of programs and campaigns.
Nice to see Bizible in practice.
Leveraging velocity scripting in order to display data from custom objects is really important, as this is the only way to show that data to the users.