Hi all, I do not really understand your answer to Helenes question. These contacts that we would create are no Marketing qualified leads (not qualified using BANT critera: we did not call them, there is no project, no budget, no need, no timing...), we would simply add contacts to the data base for our account managers, because we read about them in the news, because we searched to have all C-Level contact of one account in SF etc. We would still fill out the lead source for example: telemarketing. This is what our working student does in our enrichtment project. Don't you agree that creating a lead for these cases means blowing up the work load for Account Managers and that this is not efficient? I understand that if there is really a lead, that we can/need to qualifiy, then we should create a lead to track MQL, SAL and all other stages. Example: the ones that come via our Marketing Lead Queues or we get to know a lead at an event, where we talked with him about a project that he or she plans to do, we find out more about the planned project, the time line, the one responsible and the budget - then it makes sense to create a lead, then assign to Sales. Thanks for clarifiing. Best, Ulli Helene KehrenDaniel Koegel
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