Hello all! In the middle of building a new website. Our company is research organization and one of our main value propositions is our knowledge base filled with articles and white papers and reports etc. Our members download those items. Internally we are tracking consumption of those items based off the "download" button click. Dilemma - we want the best customer experience but we still internally need to understand engagement with our resources, if we are pushing the needle in terms of growth and we have to report back to our members their account usage to justify renewal. Next dilemma - in new website world we are moving away from just PDF downloads to HTML based content as well etc. where just a button click will no longer do. Ask - What ways do you all track this type of engagement/consumption of content that works well. Benchmarks? Like should we use how long someone stays on that page where content exists? How long is a good length to justify engagement? Wanting to hear your ideas and best practices. Thanks in advance!
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