Ele_de_Vere

Hello Marketo community, I am working towards creating a lead scoring framework for various inbound and outbound marketing activity. In order to create an effective framework, I need to track or be able to see the lead score of a lead at a specific point in time. EG - John Doe was acquired in Januar...

Hello Marketo Community, I am looking at adding AdWords into Launch Point for tracking AdWords campaign activity. Read lots of the 'how to' docs however would love to hear from anyone who has done this and get feedback to if it has improved campaign ROI, tracking etc. Any learning or insight that ma...

Hello marketo community! I am seeking to improve how I am tracking and counting leads coming via search activity. I am currently measuring these leads via UTM parameters (Source=SEM) which shows me a lead who has come through SEM and converted on our website. However, the lead source does not reflec...

Hi Marketo community, I need some help with embedding a Marketo form onto a WordPress landing page. I would like the lightbox form to appear when someone clicks a CTA button. So far I am having no luck with various HTML codes ( can get a button to populate and display on the page, but no form is beh...

Hi fellow Marketo users, I am looking to integrate our Adwords Account with Marketo, to enable us to track and attribute leads to our Adwords activity. Has anyone had success with linking their Google Adwords to website pages (not Marketo pages) on their site, and successfully tracking these leads?W...