Hi Jennifer, Marketo University Summit information will hopefully be live by end of week. Here's some helpful information regarding what will be offered: University Day: Monday, March 25 th Cost: $695 University Day is an add-on to your summit pass. We will be teaching 2 tracks. The Marketo Beginner Track is for anyone new to Marketo or looking to brush up on core concepts. In this track, you’ll get a condensed introduction to the core features of the Marketo platform, including how to build your initiatives, deploy emails, nurture your audience, automate your programs, and analyze your results with basic reports. The Marketo Experienced Track is geared to take your marketing automation skills to the next level. You’ll learn how to create advanced nurturing programs to engage your audience. With a focus on nurture strategies and best practices for designing engaging content, this track will teach you how to create an engagement program with multiple streams, add members to your program, transition people from stream to stream, and pause people from receiving content. Recommended Marketo experience: 3 - 6 months plus actively using Marketo Certification : Tuesday, March 26 th | 9AM – 5PM Wednesday, March 27 th | 9AM – 5PM Certification is an add-on to the Summit Pass. You do not need to make an appointment for the test, you just need to come to the testing area during the hours above. Marketo Certified Associate -Entry Level Cost: $95 Special Discounted Event Price : $75 The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation. Marketo Certified Associates should be able to: • Create basic email campaigns from day one • Set up marketing initiatives according to best practices • Report on the success of programs Topics covered in the MCA exam: • Marketing Automation Fundamentals • Audience Targeting and Data Management • Email Marketing Fundamentals • Landing Page Basics • Form Basics • Analytics and Reporting • Events and Webinars To learn more, visit our page on Marketo Certified Associate https://www.marketo.com/education/marketo-certification/marketo-certified-associate/ Marketo Certified Expert -Advanced Level Cost: $225 Special Discounted Event Price : $175 For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo. Marketo Certified Experts should be able to: Demonstrate mastery over a wide breadth of Marketo topics Showcase a knowledge of industry best practices Topics covered in the MCE exam: Program Fundamentals Targeting and Personalization Email Marketing Fundamentals Analytics and Reporting Lead Management Implementation and Operations To learn more, visit our page on Marketo Certified Expert https://www.marketo.com/education/marketo-certification/marketo-certified-expert/ Hope this helps --thanks!!
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