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Agreeing with the recommendation. I have UTM parameters set up in my instance. The fields in Marketo are set up as a string but we map the field to our SFDC field as a picklist. You may want to consider using picklists for some of your UTM parameters like the source or medium to prevent variations a...
I am excited to learn more about the new feature for Disable Campaigns on Archive. Our instance has changed hands at least two times with new leaders and has been operational since 2020. I would be interested to hear how others in the community are using applying the new feature?