Emily_Poulton1

Level 3 - Champion Alumni

Joined the community 11-07-2014

Level 3 - Champion Alumni

Marketo Consultant

London

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Alternative uses to the Customer Engagement Program (Nurture Streams)

by Emily_Poulton1 03-09-2016

Hi fellow Marketo ninjas,I am looking at the best way to build a global campaign with multiple channels and longevity, and of course easy to manage.The campaign will run over the course of the year so needs to be geared up for lead gen, and will include multiple content pieces ( and with different v...

Discussions

988 0 0
Re: Send emails based on local times

by Emily_Poulton1 03-08-2016

This is pretty neat!How is it working for you?So just to clarify, you schedule at the earliest timezone, eg GMT +3 in your case, and then you add the wait steps?

Ideas

3860 0 1
Re: URL Token type in Programs

by Emily_Poulton1 09-29-2015

Oh my god, this would be solution to all problems.Quick scalable program building AND tracking and triggering capabilities.Please please please Marketo!

Ideas

6093 1 0
Re: Trigger Clicks Link in Email with Tokens

by Emily_Poulton1 09-29-2015

I have just realised that this is the reason why we have such low click through rates for our white paper outbounds, because the URL is in a token, Marketo doesn't register this.I opened a ticket about this with the Premier Support and no one came to this conclusion.Did we have a solution for this i...

Discussions

2862 0 1
Re: Lists in Lead Database vs. Marketing Activities

by Emily_Poulton1 09-21-2015

Hi Kristen,We want to make sure we are being smart long term.Should we keep lists we use to drive our various program-specific smart campaigns at the program level or in the lead database?We create smart lists and static lists for out promotional campaigns. We then point the smart campaign to the st...

Discussions

2071 0 1
Tags for reporting and attribution

by Emily_Poulton1 07-03-2015

Hi there!I am looking at a way to use tags for our event programs so that we can easily attribute new leads created by the program (lead acquisition) to the team member in charge with the campaign,I know how to create tags and familiar with creating smart lists and finding the right report, but how ...

Discussions

2341 0 2

Lead Management
Re: Send emails based on local times

by Emily_Poulton1 06-30-2015

Totally agree! I submitted this idea also and said that Mailchimp, a FREE emailing service has this option, so no reason for Marketo not to get with the times.I contacted Cheryl about this at the Marketo day they had in London last year and again last week and here is what I got:Hi Emily,This is cur...

Ideas

3982 3 1
Re: Marketo Lead Source or Acquisition Program (or Salesforce Campaign...

by Emily_Poulton1 06-25-2015

What would the suggestion be for sales adding manual leads?Would we need to create a program called: Sales Added Manually and then they would be acquired by that program automatically?

Blogs

3086 1 0
Re: Add Easy Hack to Filter Out Bot-generated Score Changes

by Emily_Poulton1 06-25-2015

Yes we are seeing this problem as the LP views are 300k when we only send to 10k and the number of conversions is not calculated because it is too low compared to the views.Note from premier support engineer: Not all pages are crawled the same way. Some pages can receive more attention from bots and...

Ideas

7459 2 0
Re: Reports that refresh automatically

by Emily_Poulton1 10-23-2014

Thanks Marcie! This already going to make it easier for me!

Ideas

1517 0 0