Emily_Poulton1

Level 3 - Champion Alumni

Joined the community 11-07-2014

Level 3 - Champion Alumni

Marketo Consultant

London

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Alternative uses to the Customer Engagement Program (Nurture Streams)

by Emily_Poulton1 03-09-2016

Hi fellow Marketo ninjas,I am looking at the best way to build a global campaign with multiple channels and longevity, and of course easy to manage.The campaign will run over the course of the year so needs to be geared up for lead gen, and will include multiple content pieces ( and with different v...

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Re: Trigger Clicks Link in Email with Tokens

by Emily_Poulton1 09-29-2015

I have just realised that this is the reason why we have such low click through rates for our white paper outbounds, because the URL is in a token, Marketo doesn't register this.I opened a ticket about this with the Premier Support and no one came to this conclusion.Did we have a solution for this i...

Discussions

2877 0 1
Re: Lists in Lead Database vs. Marketing Activities

by Emily_Poulton1 09-21-2015

Hi Kristen,We want to make sure we are being smart long term.Should we keep lists we use to drive our various program-specific smart campaigns at the program level or in the lead database?We create smart lists and static lists for out promotional campaigns. We then point the smart campaign to the st...

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2087 0 1
Tags for reporting and attribution

by Emily_Poulton1 07-03-2015

Hi there!I am looking at a way to use tags for our event programs so that we can easily attribute new leads created by the program (lead acquisition) to the team member in charge with the campaign,I know how to create tags and familiar with creating smart lists and finding the right report, but how ...

Discussions

2358 0 2

Lead Management