Hi fellow Marketo ninjas,I am looking at the best way to build a global campaign with multiple channels and longevity, and of course easy to manage.The campaign will run over the c...
I have just realised that this is the reason why we have such low click through rates for our white paper outbounds, because the URL is in a token, Marketo doesn't register this.I ...
Hi Kristen,We want to make sure we are being smart long term.Should we keep lists we use to drive our various program-specific smart campaigns at the program level or in the lead d...
Hi there!I am looking at a way to use tags for our event programs so that we can easily attribute new leads created by the program (lead acquisition) to the team member in charge w...