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Thanks @SanfordWhiteman for confirming how this process is working behind the scenes. This was helpful in understanding what Marketo can/cannot do and allowed us to not waste any more time trying to "trick" Marketo into updating the lead over the contact. I will mark your answer as correct. @aisling...
We have a similar model and problem as the below post where anytime a person fills out a form on our website we create a new lead, but the contact record is getting updated instead of the lead record.https://nation.marketo.com/t5/product-discussions/contact-lead-update-issue/m-p/117214#M76303 When w...