Hello Everyone! I would really appreciate some help or clarification on this.
We've created a new field in our Marketo account to track the Lifetime Value of our customers. We are syncing this to our Facebook Ads account in order to create lifetime value lookalike audiences. We DO have advanced matching turned on for our account, but I want to make sure that the lifetime value is being sent over correctly and matching.
Based on Facebook's instructions, Ads Manager looks for the lifetime value column to be labeled "value" in order to pick up the data. Does that mean our Marketo field needs to be named "value" as well in order for it to sync correctly?
I really appreciate any help on this! Thank you in advance!
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