How to Integrate Marketo/CRM into Facebook Ads Manager for Conversion Lead Campaigns

[Pkennedy]

I'm trying to set up Conversion Lead campaigns for our company, but the issue is we can't seem to connect the conversion back to Facebook. We confirmed that Marketo is tracking the LeadID that Facebook creates when a lead is submitted, but we don't know how to have that push back to Facebook when they become a sale. 

When searching for Marketo within the partner section of Facebook's setup process, it directs you to LeadsBridge. We also saw that Zapier is something that we could potentially use. (Both Shown Below)

Has anyone had experience setting this feedback loop up for Facebook and know how to make it work? 

Any advice is very much appreciated! Thank you so much for your time.

[uditmathur]

Hi @Pkennedy ,

If i am understanding correctly, you want to send back all lead that converted to customer to Facebook.

If that's what your use case is, just confirm if you have an Approved RCM model. 

You can get the details to set up here .

Hope this helps 😊