It doesn't seem like anyone has answered the original question. They're not referring to privacy law best practices. They're referring to people who have unsubscribed, come back to the website and fill out a form, but get put back into Marketo as unsubscribed becuase they previously unsubscribed.
I'm encountering the same problem. I have a Trigger set up to delete contacts that unsubscribe. The problem I just discovered, is that if they fill out a new form opting themselves back in, they're still put back into Marketo as unsubscribed, therefore, deleted again.
Should a trigger be set up, so chance the attribute to unsubscribe = false IF someone who was previously unsubscribed fills out a form? Without going into CAN-SPAM, GDRPR, or CCPA, from a systems perspective, will this work?
... View more