The Spring Q2 ’17 Release was made generally available on Friday June 16, 2017.
This release includes the following innovations:
CORE FEATURE ENHANCEMENTS
Increase conversions and more easily move your data to where it needs to be.
LinkedIn Lead Gen Forms Integration
Capture people's information from LinkedIn mobile ad units and automate follow-up actions.
Expire MSI Template
Schedule Sales Insight emails to be unpublished from your CRM and Outlook or Chrome plugin.
Bulk Extract APIs
Easily transfer large amounts of lead and activity data from Marketo.
Notes>> | Docs>>
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ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS
Engage and win more accounts with by giving sales greater visibility into target accounts and extending your ABM capabilities with partner solutions.
Account Insights
Chrome plugin surfaces actionable ABM and account insights to your sales teams (Available with MR Release)
Notes>> | Docs>>
Custom Fields on Named Accounts
Add and use custom fields on your Named Accounts to drive your marketing campaigns.
Notes>> | Docs>>
Percentile Scoring for Named Accounts
See at a glance where each Named Account ranks among all of your Named Accounts.
Notes>> | Docs>>
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WEB PERSONALIZATION ENHANCEMENTS
Increase engagement on your website through even more ways to present personalized content to web visitors.
Web Campaign Scroll
Dialog campaigns can be displayed when the visitor scrolls on your website.
Web Campaign Upon Exit Intent
Dialog campaigns can be displayed if there are signs of the visitor leaving your website.
Notes>> | Docs>>
Animation effects for Web Campaigns
Select animation style, timing and duration for how and when Dialog campaigns appear and disappear.
Notes>> | Docs>>
Archive Web Campaigns
You no longer have to delete older Web Campaigns to clean up your Campaign view.
Notes>> | Docs>>
Localization
French and Portuguese languages now supported.
Notes>> | Docs>>
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PREDICTIVE CONTENT ENHANCEMENTS
Give prospects and customers the content they want automatically.
Localization
French and Portuguese languages now supported.
Notes>> | Docs>>
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OTHER ANNOUNCEMENTS
Legacy Text Editor Retirement & Form Editor 1.0 Deprecation
Beginning August 1st, 2017, our legacy text editor will be retired and you’ll now use our New Rich Text Editor for a more modern experience with even more capabilities when editing text in Marketo. Also at this time, we’re deprecating the Form Editor 1.0, making Form Editor 2.0 with its improved WYSIWYG editor, ability to create draft forms, and more, the way you’ll create all new forms in Marketo.
More information>>
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