I agree with the sentiment, but hate the commercialization and the inherent pressure. My girlfriend and I just stay home, make pizza, and watch a movie. It's a great tradition!
I dislike Valentines day.... If you care for someone, you should express your feelings all throughout the year. With Christmas and a birthday, we don't need another reason to buy our significant other a gift. 3 major presents in 1 year is alot. I'm also not really into presents so maybe that's why....
Living in Wales we celebrate St Dwynwen's Day, the Welsh patron saint of lovers, on 25th January - a much older and truly historic celebration of love versus St Valentine's day which is more of a commercial enterprise.
I love Valentines Day, but not for the commercialism representation of the holiday. My husband and I make sure to spend extra quality time together explaining to eachother all the things we love about one another.