In the March 2023 Marketo Engage release, we will be changing several values used to populate the Inferred Country field for new Persons.
What is changing?
Several of the values used to populate the Inferred Country field are changing. More information on inferred fields can be found here.
The following table shows the values that will change.
Inferred Country Field Value Changes
|January 2023||March 2023|
|Bolivia, Plurinational State of||Bolivia (Plurinational State of)|
|Cape Verde||Cabo Verde|
|Congo, the Democratic Republic of the||Congo (Democratic Republic of the)|
|Holy See (Vatican City State)
|Iran, Islamic Republic of
||Iran (Islamic Republic of)|
|Korea, Democratic People’s Republic of||Korea (Democratic People’s Republic of)|
|Korea, Republic of||Korea (Republic of)|
|Micronesia, Federated States of||Micronesia (Federated States of)|
|Moldova, Republic of||Moldova (Republic of)|
|Taiwan, Province of China||Taiwan (Province of China)|
|United Kingdom||United Kingdom of Great Britain and Northern Ireland|
|United States||United States of America|
|Venezuela, Bolivarian Republic of||Venezuela (Bolivarian Republic of)|
|Virgin Islands, British||Virgin Islands (British)|
|Virgin Islands, U.S.||Virgin Islands (U.S.)|
Why is this change being made?
We are updating the 3rd party data source used to lookup demographic and firmographic information based on client IP address.
What customer action is required?
Action may be required if you use an Inferred Country filter in a smart list. The first step is to identify all smart lists that contain the Inferred Country filter. Do this by going to Admin > Field Management and selecting Inferred Country field from tree on righthand side. Then click the Export Used By item from Field Actions menu to export relevant smart lists.
Inferred Country - Export Used By
Inferred Country - Field Used In
The second step is to examine each Inferred Country filter definition for each row in Field Used In column and compare against the January 2023 values in table above (column 1). If the filter definition matches a value in the table, then action is required to ensure that new Persons will continue to qualify for the smart list. The action needed depends on which operator is used in the filter definition.
Let’s go through a few examples to help illustrate.
Example 1: “is” Operator
Persons with “Inferred Country is United States” qualify with this filter.
In this case we see “United States” in the table, so action must be taken. To qualify persons with either January 2023 or March 2023 values, add a second filter using “United States of America” as shown below.
This way Persons with either “Inferred Country is United States” OR “Inferred Country is United States of America” will qualify.
Example 2: “starts with” Operator
Persons with “Inferred Country starts with United States” qualify with this filter.
No action is needed since “starts with United States” will match either “United States” or “United States of America”.
Example 3: “starts with” Operator
Persons with “Inferred Country starts with Cape Verde” qualify with this filter.
In this case we see “Cape Verde” in the table, so action must be taken. This will not qualify Persons with either January 2023 or March 2023 values since “Cabo Verde” does not “start with Cape Verde”. The solution here is to replace “starts with” filter with two “is” filters as shown below (like idea shown in Example 1).
This way Persons with either “Inferred Country is Cape Verde” OR “Inferred Country is Cabo Verde” will qualify.
Example 4: “contains” Operator
Persons with “Inferred Country contains United States” qualify with this filter.
No action is needed since “contains United States” will match either “United States” or “United States of America”.
Example 5: “is empty” Operator
Persons with “Inferred Country is empty” qualify with this filter.
No action is needed because the filter definition does not contain a value and thus cannot match a value in table.
Here is a list of related product documentation:
When must customers make the change?
Before the release that is currently scheduled for March 24, 2023.
What if customers don’t act?
Persons entering Marketo Engage after this change may not qualify for smart lists that contain Inferred Country filters. Existing Persons are not impacted so they will continue to qualify as before.