Testing Roadmap Example - Tradeshow Lead Nurture Email Content

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this is an example doc used in this post that shows how to create successful nurture programs

Lead Nurture: Email Content (EXAMPLE)

Drop Date: MM/DD/YYYY

Reviewers:

Final Approval:

Overview

Purpose:

Audience:

Hypothesis:

Success Metric:

Overall Messaging:

General Information

From Name	Optimizely TEST
From Email	email@optimizelytest.com
Reply Email	email@optimizelytest.com
Tracking Link	?utm_source=x&utm_medium=x&utm_campaign=x&utm_content=x http://
CTA link	http://

Emails

Email 1

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

Email 2

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

Email 3

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

Email 4

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2