Marketo ExPeerience: Marketo-Fu with Joe Reitz

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Marketo Champion, Joe Reitz, has developed a video series for all Marketo users. From beginner to advanced there is something for everyone to learn from in the videos.

Below you'll find links to all of Joe's videos here on Marketo Central and on his YouTube Channel.

Beginner:

Marketo-Fu Intro and Basic Overview for Beginners​

Marketo-Fu - Episode 2: Program Types & Purposes​

Marketo-Fu - Episode 3: Program & Channel Tags​

Marketo-Fu - Episode 4: Adding Users and Roles​

Marketo-Fu - Episode 5: Program Setup Best Practices​

Marketo-Fu - Episode 6: Smart Campaigns 101​

Marketo-Fu - Episode 7: Naming Conventions​

Marketo-Fu - Episode 8: Marketo Forms 2.0​

Marketo-Fu - Episode 9: Important Considerations for Acquisition​

Marketo-Fu - Episode 10: Importing a List

Marketo-Fu - Episode 11: Reporting 101​

Marketo-Fu - Episode 17: Create a Seed List​

Intermediate/Advanced:​

Marketo-Fu - Episode 12: Lead Scoring with Marketo​

Marketo-Fu - Episode 13: MQL Alerts​

Marketo-Fu - Episode 14: Bounce Management​

Marketo-Fu - Episode 15: Attribution Basics​

Marketo-Fu - Episode 16: Merging Duplicates​

Marketo-Fu - Episode 18: Advanced Flow Steps​

Marketo-Fu - Episode 20: Daisy-Chaining Fields (concatenation of values)​

Marketo-Fu - Episode 21: Batch Approving (or Re-approving) Templates!​

Marketo-Fu - Episode 22: Linebreaks for Text Area Fields​

Marketo-Fu - Episode 23: Lead Grading​

Marketo-Fu - Episode 24: A/B Testing in Engagement Programs​

Marketo-Fu - Episode 25: Lead Grading Part 2​

Marketo-Fu - Episode 26: Universal Tokens​

Marketo-Fu - Episode 27: Capturing UTM Parameters on Marketo Forms​

Marketo-Fu - Episode 28: Basic Data Management​

Marketo-Fu - Episode 29: Global Variables in Email 2.0​

Marketo-Fu - Episode 30: Tracking Online Ad Success via Marketo​

Marketo-Fu - Episode 31: Advanced Wait Steps​

Marketo-Fu - Episode 32: Intro to Revenue Cycle Models​

Marketo-Fu - Episode 33: Building an RCM​

Marketo-Fu - Episode 34: Reporting on SLAs Past Due​