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Lead Nurturing: Best Practices & How-Tos

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CEE_Marketo_Nurture-1.jpg

Basic Nurturing

Advanced Nurturing

Measuring ROI

Calculating the ROI of Nurturing

Understanding the Engagement Dashboard

Basic Reporting - (Login Required)

Measuring ROI

Understanding Engagement Scores

Engagement Stream Performance Reports

Defining Nurture

How to Create a Nurturing Strategy

Working with Engagement Programs (Login Required)

Add Streams to Your Program

Optimizing Nurture

How to Test and Optimize Nurturing

Engagement Engine, Scoring, and Data Management - (Login Required)

Segmenting for Nurture

Basic Nurturing Segmentations

Segmenting for Nurture

Advanced Nurture Segmentations

Transition Leads Between Engagement Streams

Engaging with Content

How to Create Content on a Budget

Content Marketing Tactical Plan Worksheet

Add Content to a Nurture Stream

Nurturing Across Channels

Your Multi-Channel Nurturing Strategy

Labels (2)
Labels:
  • Marketing: Lead & Demand Generation

  • Marketing: Lessons Learned (Practitioners and CMOs)

Contributors
  • Anonymous
Tags (4)
  • lead nurture
  • marketing central
  • nurture
  • nurture marketing
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