We use Eventbrite for smaller, local events (such as regional happy hours or lunch & learns) that our non-Marketo team members set up and run. The integration between Eventbrite and Salesforce was not allowing us to capture the data the way we wanted to, so we looked for a way to feed the data from Eventbrite into Marketo, prior to sending it into Salesforce.
The solution for us was adjusting our data flow process to utilize “zaps” via Zapier. This step-by-step guide will show you how we were able to integrate our systems to capture the data we need.
Side Note: Zapier offers a 14-day free trial which will allow you to test this functionality to see if it will work for your organization.
WHAT YOU NEED TO GET SET UP:
PROCESS TO GET SET UP:
Step 1: Add Eventbrite and Marketo to your “Connected Accounts” within Zapier
Connect Eventbrite account to Zapier account
Connect Marketo account to Zapier account
Step 2: Create Zap to capture event “registration” in EventBrite and feed the data into Marketo
Step 3: Create Zap to capture event “check-in” in EventBrite and feed the data into Marketo
The hang up we’ve run into with the Marketo Events app is that you have to use a tablet to “check in” event attendees. With Eventbrite, our reps have the ability to use their phones to check people in, which tends to be easier for our organization. This is why we set up a Zap to push “check in” data from Eventbrite into Marketo.
Please note: if you’re using the Marketo Events app to track attendees, you do not need to set up a Zap to push attendee data from EventBrite into Marketo. This is only needed if you will be “checking in” attendees via the EventBrite app/platform.
Congratulations! You’re all set up.
Remember to remove your test registrants/attendees from the Marketo program. You’ll also want to be sure to turn your zaps “on” before collecting registrants/attendees. Another thing to consider is that Zapier charges based on the amount of zaps being used. You may want to consider deleting the zaps once the event is completed, so you will not be charged.