You need to have the Web Personalization App to implement this case.
Here is an explanation how you can add a Marketo Form into a Web Personalization (RTP) dialog campaign. When the web visitor completes the form, a thank you message is shown and the campaign disappears.
NOTE: The Form sometimes may not appear in the Preview Campaign option. You can preview it as a Sandbox Preview campaign to test it. (See here.)
Steps
- Add a Marketo Form into your Web Personalization Dialog campaign
- Set the Dialog campaign to never expire and transparent in style
- After the form is submitted, show a thank you for submitting page within the dialog
- Count Impression and Click metrics on the campaign in the Web Campaigns page
Example
Create Web Campaign
- Embed Form Code as Per Doc: http://docs.marketo.com/display/public/DOCS/Embed+a+Form+on+Your+Website
- Add Thank you message follow up page as per doc: http://developers.marketo.com/blog/show-thank-you-message-without-a-follow-up-landing-page/
- Set Dialog Campaign to Timeout Never.
- Code Added to HTML of Web Campaign:
<!DOCTYPE html><html><head></head><body><script src="//app-sjl.marketo.com/js/forms2/js/forms2.min.js"></script><form id="mktoForm_1052"></form><script>MktoForms2.loadForm("//app-sjl.marketo.com", "777-JUM-540", 1052);</script> <script src="//<host>/js/forms2/js/forms2.js"></script><script>MktoForms2.whenReady(function (form){ form.onSuccess(function(values, followUpUrl){ form.getFormElem().hide(); document.getElementById('confirmform').style.visibility = 'visible'; return false;});});</script><div id="confirmform" style="visibility:hidden;"><p><strong>Thank you for submitting your details.</strong></p></div></body></html> |
How the Web Campaign Displays
(Dialog overlay disappears a few seconds after the Thank You message)
Web Campaign Impression and Clicks Tracked in the Web Campaigns Page
Additional Resources on this topic:
- Embedding Marketo Forms on your website: http://docs.marketo.com/display/public/DOCS/Embed+a+Form+on+Your+Website
- Developers Docs
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