Your Global Team Structure: What is it? What works well? What doesn't?

[Anonymous]

Your Global Team Structure: What is it? What works well? What doesn't?

I have several enterprise clients trying to design their perfect team. In some cases they use a lot of Partners or Agencies, in other cases, they require their Marketing Managers to become Marketo Power users. And still in others they have a dedicated digital marketing group. What does your team look like, what have you found works really well? Thank you in advance for taking the time to respond!

[Anonymous]

This is Maneeza!  Not sure what is going on with my profile.
M

[Kimi_Heskett1]

So far we are still going with the focused group approach. As we continue to grow globally I think we may start to consider having a dedicated Marketo power user in international locations but not yet!

[Josh_Hill13]

What seems to work well for me is 

1 SFDC Admin
1 Marketo Admin/Power User
1 web/javascript guru
regional marketing managers as needed who can seek training and advice from the first two.

If your team is very distributed and large, then you should have at least 1 Marketo Admin/Power User in each region.

But you need to be clear on the rules for resolving data disputes and changes to your workflows if you allow more than 1 person to be involved.