Why is there inconsistency in landing page tracking?

[ShirleyLin]

Hi,

We have embedded tracking parameters into the URLs of all links in our marketing emails.

However, when recipients click these links, some landing pages would revert to the original URL without showing the tracking parameters, while other landing pages accurately show the parameters in their URLs.

This inconsistency is impacting the accuracy of our referral traffic data from email campaigns. We are not sure why this discrepancy might be happening. How should we investigate and resolve the root cause of this issue? Thank you.

Attached is the example. We use geo-targetly link + tracking parameters for all our links in email. 

Below is an example of when landing page correctly shows the tracking parameters.

[SanfordWhiteman]

Are you using a link shortener? (And if so, why?)

If a link shortener isn’t configured to transplant the query string of the short link to the query string of the long/original link, you’ll lose data. (This has nothing to do with Marketo by the way.)

[ShirleyLin]

Thanks for the response and here are some clarification.

We are not using link shortener. We are using the geotargetly link to direct visitors to different geo-sites.

The issue we observed is that, even though all the links we use in email contain the similar format (geo-targetly link + tracking parameters), some landing page (PDP) shows the url with tracking parameters, but some (PLP or other page type) would just display the original url. 

Would it be something to do with the landing page type?

[SanfordWhiteman]

You are using the Geotargetly link shortener.

If certain pages strip the query string upon redirection while other pages preserve it, that’d be a question for your web team. It’s not something Marketo is doing. For example, a product page might redirect to its canonical version and forget to include the query string.

[ShirleyLin]

Thank you! We will consult our web team.