Why is Marketo not determining the country for +90 of users who clicked in our email campaign?

[Anonymous]

We have been working with the Marketo settings for several days but the majority of the clicks and opens for our email campaigns do not have country idenitifed.  Are we doing something wrong with the reporting?

[Kenny_Elkington]

Hi Sarah,

When you say clicks and opens are you referring to the lead records which have done these activities?  Also which field are you looking at, is this Country or Inferred country?

[Anonymous]

After a user opens an email or clicks on a link, shouldn't Marketo record the country? 

[Josh_Hill13]

Not necessarily.
 

Are you referring to Inferred Country? That is based on IP lookup and is only done once. If the system cannot determine the IP's location, then nothing happens.

Merely clicking the link will not populate this field. It is usually done at a form fill out.

[Anonymous]

If I understand correctly, it seems that Marketo does not store the IP address of the user who is opening or clicking our emails. If that is correct:

-do I have to manually generate and insert a web beacon to track opens?
-do I have to use an url shortener first on all the links to track clicks? 

[Josh_Hill13]

If the IP Address is not one of the fields on your lead record, then no, it does not store IP.

Perhaps you could further explain your use case? There should be no need to track opens or clicks separately as Marketo does do that.

[Anonymous]

We need to report on geolocations on our opens and clicks for email campaigns. Our leads were not gathered with Marketo.

Is there a way to add that field so the IP address is captured?  Is there any way to have that data displayed for the campaign we ran this week?