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Why do we need all these smart campaigns in a program?

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Anonymous
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Why do we need all these smart campaigns in a program?

Just started to really get into Marketo at the new company I'm working at. One thing I noticed is that for email campaigns they have them set up this way

Screen Shot 2016-02-24 at 2.58.45 PM.png

Each smart campaign updated the program status for members. My question is if that is really necessary? I'm currently building a new program with an email program and don't know if this step is still required to collect all that information

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Anonymous
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Re: Why do we need all these smart campaigns in a program?

You don't. We recommend only campaigns for Membership and Success.

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Anonymous
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Re: Why do we need all these smart campaigns in a program?

You don't. We recommend only campaigns for Membership and Success.

Grégoire_Miche2
Level 10

Re: Why do we need all these smart campaigns in a program?

Kristen is right. Email measurement is done through email performance reports, not through program performance reports. So logging all these statuses is not really necessary.

-Greg