Why do we need all these smart campaigns in a program?

[Anonymous]

Just started to really get into Marketo at the new company I'm working at. One thing I noticed is that for email campaigns they have them set up this way

Each smart campaign updated the program status for members. My question is if that is really necessary? I'm currently building a new program with an email program and don't know if this step is still required to collect all that information

[Anonymous · Accepted solution]

You don't. We recommend only campaigns for Membership and Success.

[Grégoire_Miche2]

Kristen is right. Email measurement is done through email performance reports, not through program performance reports. So logging all these statuses is not really necessary.

-Greg