I'm with Michael, being an expat I'm super excited about food first. Mexican's on my list, I'm also hoping for some BBQ.
@Michael my partner keeps saying I should go to ChaChaCha, but I really want TexMex not tapas. http://www.cha3.com/cha-cha-cha---mission---dinner-menu.html
I'm most excited to hear the 'inspirational' 'high level' 'helicopter' 'no details required' speakers. I find their talks to be great resources for trends & marketing speak. Great for people who can get too lost in the weeds. I haven't yet chosen my track for what sessions I will attend, but I'm super excited regardless!