I can't wrap my head around "unique clicks" in RCE being different that "clicked" metrics in an Email Performance report...
Who is right for click email metrics? RCE or an Email Performance Report?
Are RCE click metrics (Unique Clicks, % Clicked, % Clicked to Open) different than Email Performance click metrics (Clicked, % Clicked, % Clicked to Open)?? If so how?
This is well documented in the forums and on docs.marketo.com
EP report shows total clicks, not uniques.
RCE shows unique clicks - only first click
Email Insights shows other stuff.
they are all "right" for the criteria the report is built on.
I looked them both up prior to posting this. I am getting confused on why EP clicks (“Number of email recipients who clicked a link in the email.”) is different that RCE unique clicks (“Total emails with at least one clicked link”). Isn’t that really the same thing? Neither of those are counting a click more than once right?