Who absorbs the cost for SMS sent through Marketo?

[Anonymous]

When using the munchin code in a program-- does the prospect, Marketo, or the Marketo customer absorb the cost for the SMS message?

[Josh_Hill13]

Leah,

Are you running this through Twilio?
 

marketo doesn't send the SMS itself, it uses a third party account that you own. So I assume you will be billed through that party. The target of the SMS may also end up paying for the text if their plan charges them.

Make sure you are using subs management for SMS.