Re: Where do smart lists pull names from?

Anonymous · ‎10-23-2013

Do smart lists pull names from the marketo database or sfdc? OR, do they pull from both? Would love some clarity on this!

Anonymous · ‎10-23-2013

Lead records are created in the Marketo database when you add them manually, you import lists, someone fills out a form, or they sync over through an API like SFDC integration or a Webinar adapter. You can find more details by checking out the Help Articles section.

We've setup what I call a 1:1 mirror between SFDC and the MKTO databases (so they match) using a triggered campaign that syncs a new lead to SFDC on creation. Depends on internal business processes, but most companies prefer to bake leads a bit longer and only sync what we call "marketing qualified leads" to their CRM.

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Anonymous · ‎10-23-2013

Okay, thank you for your help! Very useful!

Anonymous · ‎10-23-2013

Lead records are created in the Marketo database when you add them manually, you import lists, someone fills out a form, or they sync over through an API like SFDC integration or a Webinar adapter. You can find more details by checking out the Help Articles section.

We've setup what I call a 1:1 mirror between SFDC and the MKTO databases (so they match) using a triggered campaign that syncs a new lead to SFDC on creation. Depends on internal business processes, but most companies prefer to bake leads a bit longer and only sync what we call "marketing qualified leads" to their CRM.

Anonymous · ‎10-23-2013

Furthermore, is there a way to have our marketo lead database match the names in our sfdc database?

Anonymous · ‎10-23-2013

How do the leads get into the Marketo database?

Michelle_Tizian · ‎10-23-2013

Marketo.

Anonymous · ‎10-23-2013

Marketo Database