When are cookies created ? Email opening ? Email image loading ? Landing ?

[Anonymous]

Hi community,

My legal department wants to know when cookies are created for a new lead.

Would you know if it is only when a new lead arrives on a landing page ? Or is it before when an email is openned, or when images are loaded into an email ?

Thanks in advance for your help,

Louis

[Josh_Hill13 · Accepted solution]

Cookies are only placed when the lead visits a Marketo hosted page, or a page on your site that has the Marketo munchkin code.

Yes, there are tracking tokens used for the Email Links, but these only track the CLICK when it's made.

The open image is also tracked when the email is previewed or opened with Display Images ON.