What will happen to the Anonymous Web Activity tab in Sales Insight?

[Anonymous]

RE: Marketo removing the “Is Anonymous” filter from Smart Lists?

How will this effec the Anonymous Web Activity tab in Sales Insight?

[Anonymous]

Hi Lana,

Sales Insight only shows known leads as it is - I think the reason they call it "anonymous" web activity is because the lead doesn't necessarily realize they're being tracked; it does not currently show anonymous leads, and it will still show the web activity of known leads.

Grant

[David_Desrosie2]

If I got this right, considering that campaigns using web activity as a trigger will now, for anonymous leads, be executed at the moment of the lead becoming known; It sounds to me like you gained the ability to get the recent web activity (within 90 days pruning period) as part of Interesting moments for anonymous leads - which was not possible before.

[Josh_Hill13]

Anonymous Lead Upgrades – Analytics Reports

[Grégoire_Miche2 · Accepted solution]

Hi Lana,

With regards to MSI anonymous visitor tab, it should still work, as confirmed by PM (Justin Cooperman​). See Christina's answer in this post: Re: Filters in Marketo Anonymous Visitor tab in Salesforce not working

-Greg